Outflank Competitive Challenges via Consistent Superior Innovation
Sources of data capture are constantly evolving/new methods are emerging.
In a digital world, the days of mailer-oriented data are obsolete—your digital presence must be everywhere (especially with your on-the- go, MOBILE! consumers): applications, geo-location- based reach, social media, email, search engines, targeted advertisements across various mediums, 3rd party-generated browsing ads—and, soon, (if not already) augmented reality.
Every place represents the opportunity for your company to engage consumers personally and regularly to generate a wide range of views, interests, motivations, complaints, desires, goals, wishes, etc.