Increase Your Repeat Customers
The most obvious thing a company can do is take care of the people who have already made the leap to purchase product(s) from the company in the past. Understanding why they bought you in the first place and what would make them continue to buy/increase their buys is critical to any business’ viability.
Building Empires or Subsisting Them
Data’s relationship with either situation is one in the same. Whether you’re already an “empire” in your domain—or you’re looking to become one, your data leveraging and its effectiveness will be the key to your success in driving business today, tomorrow, and ten years from now. How well you understand your market(s) and what you do to adjust to their changing needs will determine your future viability. And, by the way, if you’re already an empire—how much of an “empire” are you? What’s your market share? 10 percent? 20? 50?
Answer this question: Is your market share 100%? If the answer is no, then a higher bottom-line goal exists, by default. We believe the resources today’s interconnected world offers all of us presents the opportunity to outmaneuver anyone by creating and utilizing the best combination of resources in a given field. In simple terms: Find a way to perform better than everyone else. Do what no one else “can”—to achieve what no one else will.